Amazon Treasure Truck Hits Dallas Streets Today, and Here’s Where It Will Be

Real Estate

Dallas’ Amazon Treasure Truck arrives today at 11 a.m.

Lower Greenville is the first stop for the e-commerce giant’s attempt at a little guerilla marketing and salesmanship in the form of a truck that stocks just one, must-have item for each appearance.

In the future, it will roll around town. But on its debut, Treasure Truck will be stationed at 5624 Sears St. from 11 a.m. until 5 p.m. Saturday. That’s near Trader Joe’s and Truck Yard.

Amazon wouldn’t say what’s going to be on the truck. That information will go out at 10 a.m. in a text message to people who sign up to receive truck notices.

Items carried could be anything from a trending technology item to local food. Whatever it is, it has to be a deal, so price is a Treasure Truck selling point.

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