Dallas’ Amazon Treasure Truck arrives today at 11 a.m.

Lower Greenville is the first stop for the e-commerce giant’s attempt at a little guerilla marketing and salesmanship in the form of a truck that stocks just one, must-have item for each appearance.

In the future, it will roll around town. But on its debut, Treasure Truck will be stationed at 5624 Sears St. from 11 a.m. until 5 p.m. Saturday. That’s near Trader Joe’s and Truck Yard.

Amazon wouldn’t say what’s going to be on the truck. That information will go out at 10 a.m. in a text message to people who sign up to receive truck notices.

Items carried could be anything from a trending technology item to local food. Whatever it is, it has to be a deal, so price is a Treasure Truck selling point.

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